Jewish Plays Project Workshop Reading: How to Conquer America – A Mostly True History of Yogurt

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Date(s) - 12/10/2018
7:30 pm - 9:30 pm

Marlene Meyerson JCC Manhattan



by David Myers

In 1919, Turkish Jew Yitzak Kharasu emigrated to Spain and started the Danone Company, which would eventually become the Dannon yogurt company. In 1977, Arlene Hoffman left her Russian-Jewish enclave and created a TV ad campaign that transformed Dannon, started a $1 billion business, and changed her entire life. These two true stories collide to show us how far we will go for our families, and what we leave behind in the process. It’s Mad Men meets Brighton Beach in this story of intergenerational and international conflict.

The Jewish Plays Project (JPP), the nation’s leading development house for 21st-century Jewish theater, puts bold, progressive Jewish conversations on world stages. The JPP’s innovative and competitive development vehicle invests emerging artists in their Jewish identity; engages Jewish communities in the vetting, selecting, and championing of new voices; and secures mainstream production opportunities for the best new plays.

If you require accessible seating arrangements, please email

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